//about us
our STORY
// ABOUT US
CONCEIVED IN BRITAIN.
BORN HOLLYWOOD 1975.
Emerging from a group of expat creatives in Los Angeles, our business was built on relationships, access, and a clear understanding of how to connect talent with opportunity.
Ron was part of that original British group, and pioneered a new framework that served as a blueprint for future generations. Ron coined the phrase, when you say jump, we ask how high? This level of British courtesy is almost unheard of from any other Hollywood agent.
Operating between London and Hollywood, International Commercial Agents combines British professionalism with worldwide reach, working directly with British & international celebrity talent on advertising, endorsements, and brand partnerships around the globe.
our timeline
Where It All Began
Founder accepting our first award
Founder with Gwyneth Paltrow
Founder with Milla Jovovich
Founder with Vice President Al Gore
Founder with Professor Steven Hawking
International Commercial Agents began in the 1970s with a group of British expats, journalists, photographers, and media professionals, meeting at Ye Olde King’s Head pub in Santa Monica. This network, known as the Celebrity Group, quickly became a well-connected presence at the heart of Hollywood.
Stars in Their Homes
Jackie Collins at home
Zsa Zsa Gabor at home
Sammy Davis Jr. at home
Goldie Hawn at home
Bob Hope at home
Celebrity Group produced high-quality celebrity features such as “Stars in Their Homes” for top publications like GQ, Vogue and Vanity Fair, with content syndicated globally. This hugely popular series featured icons such as Audrey Hepburn, John Wayne, Bob Hope and Sophia Loren, some of the most defining stars of the era.
Expanding to London
Entrance to our new London offices
London Team Members in Meeting Room
Founder with British Comic Freddie Starr for B&W Bank
Busy booking office in London
British actress Joanna Lumley promoting 100 years of Royal Mail
Baby Spice Emma Bunton in campaign for Amazon
In 1986, the business expanded to London with the opening of an office in Marylebone. At the same time, demand for celebrity involvement in advertising, endorsements, corporate events, and brand ambassador roles was increasing.
The Birth of ICA
Victoria & David Beckham for Uber Eats
Snoop Dogg Klarna campaign
Elton John MAC cosmetic campaign
Cher for Uber Eats
Mr. T in Snickers campaign
Using its established network, the business developed a directory “Who’s Who In Show Business” and began to service this demand, leading to the formation of International Commercial Agents as a dedicated commercial agency representing Talent interested in lucrative commercial work.
50 Years of Experience
Staffi Graf in Rexona campaign 1994
Sean Connery in Citroen C5 campaign 2006
Sir Roger Moore in Post Office campaign 2009
Sir Lewis Hamilton in Peroni campaign 2024
Melanie C Abbey Club LA 35th Anniversary 2026
Since its beginnings in 1975, the group has been responsible for more than 10,000 bookings and contracts worldwide.